GROUP’2 Assignment #3 : The Head Shots

Photographic Actions :

1) Each student will photograph series of emotional head shots; the kind of portraiture arts as discussed from the works of Roni Horn , Marlene Dumas, & Oliviero Toscani.

2) Each student will not use your own portrait images for your artworks. You can choose 1-3 different friends to pose for your shooting.  Emotional facial features & dramatic expressions should be the very criteria for your selection.

Creative Graphics Campaign Actions :

1) Each student will come up with an imaginary, socially-meaningful & respectful new product.

2) Each student will use your best computer software skills to execute the first series of key visuals for an upcoming campaign launch of this new product.

3) The first series to execute will include 3 different posters. The size of each poster is 6″- 8″ by 13″ – 15″.  The layout of the poster format could be either horizontal or vertical. Aesthetic quality of any presented visuals will also be critically evaluated.

4) Each poster will include only as following :

- the 1-3 selected head shots

- the headline texts (name of business)

- the campaign slogan texts

- the venue info & the venue address

Deliveries in Class on Monday June 28th 9am as following :

1) A single large presentation board mounted with 3 posters (printed in colors)

2) An A4 sheet of product statement. The statement will include the following content :

- name of product : BoBo Republic (sample)

- nature of business : Media-Tech Studio & Cafe (sample)

- details of business : ( 30 words minimum ) The business you choose must not be the same as the given example. Please try best to be imaginative.

- target group : high-school + college students + creative-career young adults; male & female age between 16-26 (sample)

- imaginary address of venue : Siam Square  Soi 9, Bangkok (sample)

- key slogan(s) for the launching campaign series :   Where The Young Be Creative (sample)

- concept statement for the art direction of the submitted visuals : written texts of 50 words minimum

Speech Preparation & Delivery (very important) :

- Each student will submit an A4 separate sheet, inside has a script for your class presentation speech.

- Each student will play a role as a creative director who will present + describe + sell your idea(s) as if to an imaginary panel/team of project owners.  You will have total of 5 minutes to present your Assignment #3.  The content of your speech should include as following :

1) introductory speech about your personal inspiration(s); how you arrive to your visual/art direction(s) & key copy-writing/slogan(s).

2) general descriptions of the product/venue

3) prepared to answer a few questions from the audience in English language.

*** Assignment #3 & #4, each student from GROUP 2 will present on Monday 6th September.