GROUP’2 Assignment #3 : The Head Shots

Photographic Actions :

1) Each student will photograph series of emotional head shots; the kind of portraiture arts as discussed from the works of Roni Horn , Marlene Dumas, & Oliviero Toscani.

2) Each student will not use your own portrait images for your artworks. You can choose 1-3 different friends to pose for your shooting.  Emotional facial features & dramatic expressions should be the very criteria for your selection.

Creative Graphics Campaign Actions :

1) Each student will come up with an imaginary, socially-meaningful & respectful new product.

2) Each student will use your best computer software skills to execute the first series of key visuals for an upcoming campaign launch of this new product.

3) The first series to execute will include 3 different posters. The size of each poster is 6″- 8″ by 13″ – 15″.  The layout of the poster format could be either horizontal or vertical. Aesthetic quality of any presented visuals will also be critically evaluated.

4) Each poster will include only as following :

- the 1-3 selected head shots

- the headline texts (name of business)

- the campaign slogan texts

- the venue info & the venue address

Deliveries in Class on Monday June 28th 9am as following :

1) A single large presentation board mounted with 3 posters (printed in colors)

2) An A4 sheet of product statement. The statement will include the following content :

- name of product : BoBo Republic (sample)

- nature of business : Media-Tech Studio & Cafe (sample)

- details of business : ( 30 words minimum ) The business you choose must not be the same as the given example. Please try best to be imaginative.

- target group : high-school + college students + creative-career young adults; male & female age between 16-26 (sample)

- imaginary address of venue : Siam Square  Soi 9, Bangkok (sample)

- key slogan(s) for the launching campaign series :   Where The Young Be Creative (sample)

- concept statement for the art direction of the submitted visuals : written texts of 50 words minimum

Speech Preparation & Delivery (very important) :

- Each student will submit an A4 separate sheet, inside has a script for your class presentation speech.

- Each student will play a role as a creative director who will present + describe + sell your idea(s) as if to an imaginary panel/team of project owners.  You will have total of 5 minutes to present your Assignment #3.  The content of your speech should include as following :

1) introductory speech about your personal inspiration(s); how you arrive to your visual/art direction(s) & key copy-writing/slogan(s).

2) general descriptions of the product/venue

3) prepared to answer a few questions from the audience in English language.

*** Assignment #3 & #4, each student from GROUP 2 will present on Monday 6th September.

Academic Listening

Academic Listening and Taking note
Like many students, you may be initially very worried about your listening skills.
Academic listening usually involves trying to follow a lecture or discussion in English and
writing adequate notes on it. If you have difficulties in doing this, you may not be sure
whether the problems are listening problems or language problems. In any case, much
listening to lectures or similar texts is essential. There is also a need for you to be aware of
the way lectures are organised, the particular kind of language that is used in lectures
(Lynch, 1983) and making sure you know the language, particularly the pronunciation of
familiar words, of your own subject. I think the most important skill is for you to learn to
recognise the structure of lectures – the main points and subsidiary points.
You need to practise:
* How to take notes.
* Recognising lecture structure: understanding relationships in the lecture – reference;
understanding relations within the sentence/complex sentences; importance markers,
signposts.
* Deducing the meaning of unfamiliar words and word groups – guessing.
* Recognising implications: information not explicitly stated; recognising the speaker’s
attitude. Evaluating the importance of information – selecting information.
* Understanding intonation, voice emphasis etc.
* Listening skills: skimming – listening to obtain gist; scanning – listening to obtain
specific information; selective extraction of relevant points to summarise text.
Your listening will improve quickly if you hear English often – so make sure you do – films,
television, anything.
Understand
Learn
Have Knowledge
Understand More
Learn More
Know More
So read around the topic before the lecture – or read the newspaper if you want to
understand the news on the radio.
Listening is …
Purposeful
Listening is purposeful. The way you listen to something will depend on your
purpose. You listen to different texts in different ways. In everyday life, you usually know
why you are listening. You have a question and you read to find the answer. You usually
know how the news programmes on the radio or organised – usually a quick headline
followed by details. You know the sports results follow the main news items, so if you want
to know the sports results, you wait until it is time. You do not listen to every word of the
news items. When you read a story or a play, it is different. You start at the beginning and
listen to the end. In academic listening, you need to be flexible when you listen – you may
need to listen carefully at the beginning to find out what is going to come, then listen less
carefully until you hear what you want to know. General efficient listening strategies such
as scanning to find the correct part of the lecture, skimming to get the gist and careful
listening of important passages are necessary as well as learning about how texts are
structured in your subject.
Interactive
Listening is an interactive process – it is a two-way process. As a listener you are
not passive but active. This means you have to work at constructing the meaning from the
sounds heard by your ears, which you use as necessary. You construct the meaning using
your knowledge of the language, your subject and the world, continually predicting and
assessing. You need to be active all the time when you are listening. It is useful, therefore,
before you start listening to try to actively remember what you know, and do not know,
about the subject and as you are listening to, to formulate questions based on the
information you have. Title, sub-titles and section heading can help you formulate question
to keep you interacting.
Summarising
One of the most important aspects of listening for academic study is listening in
order to make use of the ideas of other people. This is important as you need to show that
you have understood the materials you have heard and that you can use their ideas and
findings in your own way. In fact, this is an essential skill for every student. The most
important skill a student can engage in is “the complex activity to write from other texts”,
which is “a major part of their academic experience.” It is very important when you do this
to make sure you use your own words, unless you are quoting. You must make it clear
when the words or ideas that you are using are your own and when they are taken from
another writer. You must not use another person’s words or ideas as if they were your
own: this is Plagiarism and plagiarism is regarded as a very serious offence.
A summary is a shortened version of a text. It contains the main points in the text
and is written in your own words. It is a mixture of reducing a long text to a short text and
selecting relevant information. A good summary shows that you have understood the text.
Look at this example:
The amphibia, which is the animal class to which our frogs and toads belong, were
the first animals to crawl from the sea and inhabit the earth.
Summary
The first animals to leave the sea and live on dry land were the amphibia.
The phrase “which is the animal class to which our frogs and toads belong” is an
example, not a main point, and can be deleted. The rest of the text is rewritten in your
own words.

Academic Listening and Taking Note
Listen to the advertising

AJ.Q : Poster Design

According to AJ.Q assignment.

You guys need to upload your poster design to our website instead of sending it to AJ.Q E-mail.
your website for this assignment is

http://www.posterdesign09.wordpress.com

to post your design on the website you need to use this log in

username: student53
password: eng4artstudent

Assignment4 : Online Gallery

Work with your classmates manage to build up your own online gallery which includes your profile and your portfolio.

Prepare: your profile and your portfolio in english
Prepare: Sharing your ideas between each other and finalize it
Prepare your skills to work with online techno, web or multimedia.

Working together as a big project for your class and make it as a good experience and memory.

your time table and your deadline will be pronounce soon.

Example of Design Website

Pentagram

Nordic

Assignment3

TED TALK Paul Romer\'s

Watch the talk from TED.com and summarise what you understand and also give your opinion on the presentation.
Write down what you think about the talk and hand in via e-mail : khemmiga@ymail.com
DO WRITE IT DOWN DIRECTLY TO THE E-MAIL.
DO NOT ATTACH YOUR FILE.
Your text should be 50-300 words.
and the deadline is 17 Aug 2009 before midnight.

Assignment2 : Complain Letter

Write down a complain letter.
Choose your own issue as well as an organisation that you would like to complain.
write it down and print it you may use an envelop or open letter.
this is your choice but there are different meaning between them as well as putting your name on the letter or leave it as somebody.
Hand in dead line: 3rd July 2009

How to write a complain letter.
Introduction
Letters of complaint usually include the following stages:

1. Background
2. Problem – cause and effect
3. Solution
4. Warning (optional)
5. Closing

1. Background
This section describes the situation; e.g.
* I am writing to inform you that the gods we ordered from your company have not been supplied correctly.
* I attended your exhibition Sound Systems 2009 at the Fortune Hotel (22-25 January) and found it informative and interesting. Unfortunately, my enjoyment of the event was spoiled by a number of organisational problems.
* I am a shareholder of Sunshine Bank and I am very concerned regarding recent newspaper reports on the financial situation of the bank. Your company is listed as the auditor in the latest annual report of the bank, so I am writing to you to ask for an explanation of the following issues.
* I am writing to inform you of my dissatisfaction with the food and drinks at the ‘European Restaurant’ on 18 January this year.

2. Problem
Cause:
* On 16 June 2009 we placed an order with your firm for 12,000 ultra super long-life batteries. The consignment arrived yesterday but contained only 1,200 batteries.
* Firstly, I had difficulty in registering to attend the event. You set up an on-line registration facility, but I found the facility totally unworkable.
* You sent us an invoice for $10,532, but did not deduct our usual 10% discount.
* We have found 16 spelling errors and 2 mis-labelled diagrams in the sample book.

Effect:
* This error put our firm in a difficult position, as we had to make some emergency purchases to fulfil our commitments to all our customers. This caused us considerable inconvenience.
* Even after spending several wasted hours trying to register in this way, the computer would not accept my application.
* I am therefore returning the invoice to you for correction.
* This large number of errors is unacceptable to our customers, and we are therefore unable to sell these books.

3. Solution
* I am writing to ask you to please make up the shortfall immediately and to ensure that such errors do not happen again.
* Could I please ask you to look into these matters.
* Please send us a corrected invoice for $9,479
* I enclose a copy of the book with the errors highlighted. Please re-print the book and send it to us by next Friday.

4. Warning (optional)
* Otherwise, we may have to look elsewhere for our supplies.
* I’m afraid that if these conditions are not met, we may be forced to take legal action.
* If the outstanding fees are not paid by Thursday, 2 July 2009, you will incur a 10% late payment fee.

5. Closing
* I look forward to receiving your explanation of these matters.
* I look forward to receiving your payment.
* I look forward to hearing from you shortly.

Politeness
The tone of complaint letters should not be aggressive or insulting, as this would annoy the reader and not encourage them to solve the problem. In addition, questions such as ‘Why can’t you get this right?’ should not be included.

Content

* The content should contain enough details so that the receiver does not have to write back requesting more.
* Legal action is not normally threatened in the first letter of complaint, unless the situation is very serious.

Example
Fortune Goods
317 Orchard Road
Singapore
23 June 2009

Attn: Mr David Choi
Sales Manager
Everlong Batteries
171 Choi Hung Road
Hung Hom
Hong Kong

Dear Mr Choi

Re. Order No. 768197

I am writing to inform you that the goods we ordered from your company have not been supplied correctly.

On 16 June 2009 we placed an order with your firm for 12,000 ultra super long-life batteries.
The consignment arrived yesterday but contained only 1,200 batteries.

This error put our firm in a difficult position, as we had to make some emergency purchases to
fulfil our commitments to all our customers. This caused us considerable inconvenience.

I am writing to ask you to please make up the shortfall immediately and to ensure that such
errors do not happen again. Otherwise, we may have to look elsewhere for our supplies.

I look forward to hearing from you by return.

Yours sincerely

J. Wong

J. Wong
Purchasing Officer

Flat 303 Lucky Mansions
856 Cheung Sha Wan Road
Cheung Sha Wan
Kowloon

22 June 2009

The Administrative Officer
Exhibition Services
Exhibitions International
33 Kadoorie Avenue
Kowloon

Dear Sir/Madam

I attended your exhibition Sound Systems 2009 at the Fortune Hotel from 12 – 15 June and found it informative and interesting. Unfortunately, my enjoyment of the event was spoiled by a number of organisational problems. I explain each of the problems below.

Firstly, I had difficulty in registering to attend the event. You set up an on-line registration facility, but I found the facility totally unworkable. Even after spending several wasted hours trying to register in this way, the computer would not accept my application. I eventually succeeded in registering by faxing you.

Secondly, the exhibition was held at one of Hong Kong’s most prestigious hotels, but frankly the venue was better suited to a medium-sized business conference than to a large exhibition open by registration to the public. The lack of space led to serious overcrowding in the venue, particularly at peak visiting times (i.e. lunch times and early evening). On one or two occasions I was also seriously concerned about the physical safety of attendees.

The final point I want to make concerns product information. It is very enjoyable to see and test a range of excellent sound systems, but it is also important to be able to take away leaflets on interesting products, so that more research can be done before deciding which system to buy. However, by the time I attended the exhibition all the leaflets had been taken.

Could I please ask you to look into these matters – not only on my behalf but also on behalf of other attendees, and in fact on behalf of your company, too.

I look forward to hearing from you.

Yours faithfully

Michael Leung

Michael Leung

Assignment1 Hand in blog

Please read this carefully!

the way you hand in assignment1 is to post your review with your photos onto the web blog

(http://www.bangkokgalleries.wordpress.com)

Your hand in deadline is 22 June 2009 before midnight.
make sure you post your review successfully with your text and pics.
incomplete review will not be marked!
Log in into the website and then post your work there before the deadline.

username: student53
password: eng4artstudent

Eng4Art2 Assignment1

Writing a review.

As you got a map of museum and galleries in Bangkok, Thailand, work with your group write a review of the place you choose. Take some pictures and make sure you really go to visit the gallery or museum. Show the picture of highlight of the place and your team’s picture with your review.

You will get high score for
1. your writing skills, your opinions, your view and your analysis
2. you will gain extra marks for the very interesting place you discover. maybe that is unpopular place but shows a very interesting exhibition.
3. Write it down as a review to persuade people to go or not to go so you will need to give important information …
– Comments about the place
– Category (Museum, Historical place, art gallery, contemporary exhibition, etc..)
– Where
– How to go (which buses? Which station for BTS and MRT how to get there?)
– Price
– Highlight
– Do they have any website? how to book or contact?
– Rating

Some examples how to write a review

http://www.timeout.com/london/art/event/142772/garden-and-cosmos.html

http://www.timeout.com/london/art/event/144461/saul-fletcher.html

http://www.timeout.com/london/theatre/event/143804/flatpack.html

http://www.timeout.com/london/

Helvetica

Your writing about Helvetica is an important project.
but rightnow nobody send any writing into my mail.

This project will be marked on 8th Feb 2009
If you hand in your writing later, you’ll get 0 for this project.

This is the last warning.

Assignment12 (The Last Assignment)

Write an essay or a report about What is graphic design for.
Choose the area you have your responsibility in the group presentation.
Make sure you write it down correctly and easy to understand your point of views or your opinion.
Check the spelling, wrong word errors, formal-informal structure, register, grammar, plu-sin noun, etc
Don’t forget to have a title which can tell your main idea.
Make sure it is more or less an interesting academic writing piece.

Be careful about your reference .
if you take other people idea, writing, opinion, YOU MUST WRITE your references in Harvard Style Reference.
DO NOT PLAGIARISM!